Product Placement to New Heights

Thought this article about product placement in tween lit on Jezebel was particularly disturbing. Sure, it's just come out that we all read less anyway, but does anyone else find 1.8 brand mentions PER PAGE a little depressing?? Honestly, it just disturbs me to think of 12-year-olds being indoctrinated with Prada worship by fashion obsessed literary heroines. Reading is supposed to be good!