Wednesday, April 05, 2006

Got my Blackspot Sneakers from the Blackspot Anticorporation

Most of you probably know of Adbusters from their playful and often inspirational magazine and website. They've sold a few items for quite some time but they recently took things to a whole new level. They have created the Antipreneur. Although most things are still in the idea stage, they have successfully launched two types of shoes, both called Blackspot Shoes.

Blackspots are not your ordinary shoe. They are union-made in Portugal(meaning that they are fairly-traded), organic hemp upper(sustainable and environmentally friendly), soles from recycled tires(environment thing again) and biodegradable fake leather(environment one more time!). Of course, they're vegan too!

Each person purchasing their first pair receives a Blackspot Sneaker Shareholder Certificate. This entitles the shareholder to vote on what materials to use, where to manufacture the shoes, marketing, how to use profits, etc.

Until you get your own pair, here are the instructions for How to Uncool a Megacorporation:
1 Apply a helpful dot of red to the ass kicking sweet spot, right at the tip of the toe cap.
2 Slap a Blackspot on every last logo, brand name and trademark
3 Walk into a local indy store and tell the manager about the Blackspot-How we're trying to create a bottom-up, socially responsible cool in the sneaker industry. Then email Blackspot Sneakers with the retailer's specs and they'll follow-up
4 Blackspots start popping up all over the urban landscape - a sign of defiance, just like the anarchy symbol of yesteryear
5 15 second mindbombs start being aired on TV
That's the plan according to Adbusters. Go forth and uncool your sweatshop shoes and make them into something much, much cooler. A sign that you don't think union-busting, child labor using, below poverty paying sweatshops are cool and you're going to stop buying or displaying products from companies that use them!

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