Selling Out or Buying In?

This article by Dara O'Rourke, Selling Out or Buying In?, is an important start for those who are concerned about the new "partnerships" between what we think are socially and environmentally-responsible small businesses and the corporations that are eating them up. Dr. O'Rourke makes the links for you (Odwalla with Coca-Cola, Converse and Hurley with Nike, Tom's of Maine with Colgate) and makes an argument for watching these businesses closely.

(P.S. If you can get your hands on the most recent copy of the Stanford Social Innovation Review, he expands the article to include Wal-Mart and their new organic push.)